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Why do cloud kitchens fail??

Operator ZoneRestaurant Failures & Lessons/TOTAL HOSPITALITY INTERNATIONAL

You can build the slickest ghost kitchen operation in the world, but if you're chasing delivery radius over unit economics, you're just burning cash with better lighting. The four walls don't matter when your food costs are bleeding you dry and your delivery fees are eating whatever margin you thought you had. Anyone who's watched a concept die knows it always comes down to the same thing — the numbers, not the Instagram posts.

— The Chef's Take

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