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The Heart Attack Grill: Restaurant Promotes Harmfully Unhealthy Food | Nightline | ABC News

Operator ZoneRestaurant Failures & Lessons/ABC News/6:23

The Heart Attack Grill built its entire brand around killing customers slowly, then acted surprised when customers actually started dying. You can't shock your way to sustainable revenue — the novelty wears off, the lawsuits pile up, and you're left with a kitchen full of props instead of systems. There's a difference between provocative marketing and operational suicide. Smart operators know the line.

— The Chef's Take

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