Red Lobster CEO's Plan to Save the Restaurant From Bankruptcy | WSJ
Operator ZoneRestaurant Failures & Lessons/The Wall Street Journal/7:08
You know that sinking feeling when you're watching your food cost climb past 35% and there's still six hours left on the clock. Red Lobster's endless shrimp disaster is every operator's nightmare writ large — a promotion that sounds brilliant until you realize you've just invited people to eat your margins into the ground. The real lesson isn't about bankruptcy or corporate restructuring. It's simpler: know your break-even on every plate, or someone else will be writing your obituary.
— The Chef's Take












